Invasive mussels could cost millions of tourism dollars, group warns – August 13, 2019

Need a reminder of all there is to lose if invasive mussels get dragged into local bodies of water?

The Okanagan Basin Water Board released a video recently highlighting the bounty of summer life in the valley.

While it looked like a steamy tourism advert, the accompanying message offered a slightly more serious tone.

“Tourists come from around the world to play in the Okanagan; Zebra and quagga mussels put our tourism at risk. The potential annual loss to tourism revenue is estimated at between $12 million and $22 million. Help us stop the spread of aquatically transmitted species,” the post reads.

Click to Download (PDF)